Rosa’s Garden
Rosa’s Garden is a small, family-owned business specializing in the selling and distribution of Mexican Talavera planters. Soon, they will be expanding to selling other home decor options.
The Goal: To establish a unique and identifiable rebrand that will stay true to the brand's pillars and will help establish Rosa's Garden as an industry expert and grow the business.
The Problem
Lacking a clear branding strategy or direction was negatively impacting the brand's professional presence.
An inconsistent visual identity made creating marketing collateral challenging.
The current visual identity did not reflect the brand’s pillars of joy, enthusiasm, vibrancy,
and artistry.
The Solution
Having a brand strategy call that uncovered the brand's mission, vision, values, tone, and voice.
Creating a cohesive visual identity that aligned with the brand strategy, along with some marketing collateral.
Providing brand guidelines to ensure cohesion and adherence to the brand strategy and pillars.
Deliverables: Full Logo Suite, Custom Brand Pattern, Typography Pairing, Custom Color Palette, Photographic Direction, Thank You Card Design, Sticker Design, Instagram Post and Story Templates
