Richardson’s Health + Herbs
Richardson’s Health + Herbs is a health and supplement store located in the bustling city of Ft Worth, Texas. Established in 1958, they are the oldest health and wellness shop in the area. Armed with generational wisdom, this family-centric business prioritizes education, integrity, transparency, and quality as its core values. They want to show people that you are never too young to start taking care of your health, or too old to find remedies for ailments that conventional medicine has proven futile against.
The Goal: To lay out the foundational building blocks of Richardson’s Health Foods brand to create a comprehensive brand strategy that will affect all future design and marketing.
The Problem
Richardson’s Health + Herbs had recently undergone management changes and wanted to update its brand to attract new clients while staying true to its roots and maintaining its relationship with loyal patrons.
The Solution
Based on the brand strategy, create a visual identity that is cohesive, adaptable, and true to the brand, to achieve a professional appearance, foster trust with clients, and ensure a seamless customer journey.
Deliverables: Full Logo Suite, Custom Brand Pattern, Typography Pairing, Custom Color Palette, Brand Strategy and Guidance, Brand Guidelines Document
